Interesting Snippets from 2012-06-13

• How Companies Can Foster Innovation - WSJ.com

  Innovation in the developing world happens differently than in the pristine research and development labs of wealthy countries, Dr. Prabhu said in an interview. Scarcity forces people to be resourceful; chaotic, unpredictable conditions demand flexibility; and modern interconnectivity allows ideas to percolate from the bottom up.

  The other principles of jugaad innovation include seeing opportunity in adversity, keeping solutions simple and focusing on the needs of marginal, underserved customers, not as objects of charity but as a market with big potential for growth. Jugaad innovators grab at frugal, off-the-shelf solutions, figuring out how to use existing technologies to fill unmet demands, rather than coming up with expensive new ideas and then searching for a way to use them.

  Jugaad thinking, the authors write, "isn't about seeking sophistication or perfection by over-engineering products, but rather about developing a 'good enough' solution that gets the job done."

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